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MessagePosté le: Ven 7 Juil - 09:55 (2017)    Sujet du message: Integrated Intellectual Asset Management A Guide To Explo Répondre en citant


Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting your Organization's Intellectual Assets
by Steve Manton



>>>DOWNLOAD BOOK Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting your Organization's Intellectual Assets


Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.













The aim of an organization’s IP awareness activity should therefore be to dispel such ignorance without trying to turn all employees into patent attorneys, thus ensuring that employees are reasonably equipped to preserve the organization’s IP interestsSecond, it is a fast, high-quality, visual way to provide the executive with feedback on the strengths and weaknesses of various aspects of the integrated business and intellectual property management systemsIt is easy enough to justify long-established legal fees to preserve an established income stream, for example, from licensing a successful piece of intellectual propertyM.I.T2 This can basically be called a Schumpeterian approach to innovation

As such, an IP strategy is one of the most essential elements of a company’s overall strategy, and because of limited resources and information, the IP strategy will be difficult to formulateEstablish and maintain a strong position in your industrys competitive landscapeEditor's Summary, Implications and Best Practices Printer Friendly Download PDF User Comments and Uploads Abstract This chapter gives an overview of the aims of an IP (intellectual property) strategy and discusses management issues involved in implementing such a strategyFritz Machlup is often cited, for example, to support the view that the uncertainty inherent in the patent system makes that system difficult both to implement and to abolish.3 But Edith Penrose made this same point seven years earlier in her study of the international patent system: “If national patent laws did not exist, it would be difficult to make a conclusive case for introducing them; but the fact that they do exist shifts the burden of proof and it is equally difficult to make a really conclusive case for abolishing them.”4 Penrose was referring to the 19th century debate about patents, and Machlup and Penrose’s earlier discussion of the 19th century patent system controversy dealt, in large part, with the debate over its abolition.5 However, they observed in the same article that “little, if anything, has been said for or against the patent system in the 20th century that was not said equally well in the 19th.” That statement is also likely to be true for the 21st centuryFor others, the term refers to a general business strategy that uses IP rights to manage technologyThe different types of IP rights include trade secrets, utility models, patents, trademarks, geographical indications, industrial designs, layout designs of integrated circuits, copyright and related rights, and new varieties of plants

For example, aggressive IP protection may make sense for early stage technologies whereas a more open licensing model, implemented after market acceptance of a technology, may facilitate industry adoption, thus setting the stage for a next wave of technological innovations for the companyIn Intellectual Property Management in Health and Agricultural Innovation: A Handbook of Best Practices (edsWherever possible, any decision about licensing should be driven by licensing considerations rather than by a desire to avoid litigationOn the other hand, where the aim is to maintain a competitive advantage over those who might learn by licensing-in, it may prove a considerable disadvantage that is not outweighed by the income that licensing bringsThe Yale Law Journal 102 (7): 1533–1609ConstThere is never more than a single copyright in a work regardless of the owner’s exclusive license of various rights to different personsSuch cooperation is highly unlikely to occur1999organization

pp 609-26In addition to establishing what already exists in the prior art, patent searching can give a very good view of the technological trajectory of organizations and thus has strategic importance for dealing with competitors or when negotiating licenses or other dealsChange Password Old Password New Password Confirm Password Submit The IP Toolbox 5^ Stewart, Thomas A., Intellectual Capital: the New Wealth of Organizations, Doubleday, New York, NY, 1997 07f867cfac



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